Florecal was the first rose farm certified by Fairtrade USA in Ecuador. Our first fairly traded Roses left the farm in December 2012. Since then, the orders have been increasing on a daily basis, and it’s a pleasure to see the benefits the workers obtain from it.
Fair Trade USA – mission:
Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. We achieve our mission by certifying and promoting Fair Trade products.
Fair Trade USA – values:
Empowerment: We believe in empowerment and freedom of choice as means to a better world.
Integrity: We strive to always act ethically and we value relationships built on honesty, mutual respect and trust.
Sustainability: We engage in sustainable solutions to global problems that affect the earth and its people.
Innovation: We transform the world through entrepreneurial creativity and lead by example.
Excellence: We believe that quality of life, work and performance are critical to achieve our mission.
Personal Development: Strong organizations rely on strong individuals. We encourage and support each other to realize our fullest potential, and will thereby strengthen our internal community.
Community: We value our global and internal communities’ diversity of perspectives, and know that each may hold a piece of the solution. We collaborate and partner for mutual success.
Fairness: We work to create opportunities and extend the benefits of globalization to all people, everywhere.
Impact: We build positive solutions that achieve meaningful social and environmental change in the world.