Guest Blog: The Importance of Fair Trade to Flowerlink
Making roses beautiful & ethical from seed to bouquet with Fair Trade
This guest blog post comes to us from Natalia Diez, Founder and President of Flowerlink. Flowerlink is a dedicated Fair Trade partner that firlmy believes and supports ethically grown roses. Read on to learn more about how your Fair Trade bouquet can impact the lives of Fair Trade flower workers this Valentine’s Day and beyond.
As you read this, someone in the world is enduring hard working conditions. They labor long, back-breaking hours for next to no pay in the hopes of providing a better life for themselves and their family. This is the harsh reality for many workers in the cut flower industry, but it’s a reality that Flowerlink strives to fight against. Nearly 80% of all cut flowers sold in the US come from Africa or Latin America (where you will find our farms in Ecuador). Unfortunately, these are some of the areas where workers are most likely to be exploited to keep costs down, but we know that basic human rights can never be put aside for profits.That’s why we choose to work with the Fair Trade Certified flower farm, Florecal. Florecal is a flower farm located 2,850 meters above sea level at the base of the Cayambe volcano – the climate is ideal for growing high-quality roses. For more than 20 years, quality, innovation and service have been at the core of Florecal’s mission, as well as providing a work environment where workers can thrive.